As product and UX designer, I understand the perfect user interface should look good and work even better. In any project, I uncover problems through detailed research and solve them with a fully user centric approach. In short, I create bolder online experiences.
There’s no style over substance here. I bring together form and the function to create something that looks good and performs brilliantly. Simple.
Users over ego. Always.
I believe that one of the most important skills for a UX designer is being able to get the ego out of the way and focus on pure user-centric approach.
I am truly passionate about design thinking processes and workshops, as I believe they highly promote and speed up cooperative problem solving and ideation phases.
Data is the king.
The basis of my focus to UX is about putting together as many data possible within the scope of the project, from stakeholders to users, so to cope business and usability requirements.
Agile and Lean.
It is all about sprints. Design fast, design smart, reiterate and improve.
Clean. Minimal. Simple.
Simple, minimal and effective. This is my mantra and method. Clean style, fuss-free interfaces and expert execution, design as it should be.
Working with Claudio is a great experience, his ability to synthesise and control the tools has greatly facilitated our progress, in only few sessions of work we have developed what seemed would take months and the result is exceptional.
Pablo Bertolin - CEO Designable
Claudio has the ability to visualise the full scope of needs, strengths & opportunities that impactful and innovative projects require to move from an idea to reality, and his skill set provides a professional and reliable input to high level production endeavours.
Roberto Cerda - CEO - Restore Coral
Claudio demonstrated a fully visionary approach to product design, enhanced through the knowledge of a wide array of UX research techniques that helped to uncover key findings about the behavioural processes of impact investment operators, and expressed through a fine taste for aesthetics and design.
Alejandro Calderón - Former Executive Director - Morgan Stanley
Working with Claudio has been really easy and the result has exceeded expectations. During the design thinking sessions, which he had perfectly prepared, we could perceive all his experience and intuition in the design of interfaces and processes. We truly count with him for the next phases of the development of our App.
Andrés Perales Ferrer - EXECUTIVE DIRECTOR - DESIGNABLE
Claudio’s knowledge and experience in user research and his expertise in the most modern design processes, have been key to establish a streamlined, efficient, effective and user centric workflow.
Jose Lindo Solis - Chief Impact Officer - Climatetrade
Despite the fact that I am now fully focused on Product and UX Design, I have a successful past within the media sector, pioneering viral and social media marketing. If you are curious about what I had been doing during the 2000′, feel free to check it out.