Claudio Branno

ABOUT ME

After 10 years + experience in the UK advertising sector, producing award winning campaigns and setting the golden standard for digital media performance, I have recently been focusing my attention and efforts towards creative use of emerging technologies, most of all Virtual Reality, that caught my attention for its expressiveness and its way of connecting to people at a deeper emotional level.

WHAT I DO

I have developed relevant experience in a wide range of VR production techniques, acquiring knowledge and skills in filming, CGI production, 3D and Positional sound, Editing and Post-production techniques, interaction development and VR UX Design, defining a unique high end workflow aimed to make the productions shine.

VIRTUAL REALITY CONCEPTS

Wether responding to a brief or developing a concept from scratch, I have acquired a wide range of technical knowledge that allows me to interpret the situation I am dealing with and plan the best possible solution to achieve a compelling VR content, wether it's video or a full CGI interactive experience.

VIRTUAL REALITY PRODUCTION

I have managed and led several VR projects, developing a state of the art workflow that includes definition of the narrative in VR, mono/stereo 360 content capture, CGI integration, 3D and positional audio, advanced post-production and interactive VR apps deployment, being able to face any technical challenge.

3D/POSITIONAL SOUND

I have developed in depth knowledge, skills and unique workflow aimed to the production, mixing and encoding of high end positional audio (first order ambisonic format) for video sharing and gaming platforms, so that sound becomes an additional element of VR storytelling and provides a further level of immersion and presence.

VIRTUAL REALITY WORKSHOPS

I offer my experience and knowledge to those who want to enter the industry by developing VR oriented products via consultancy and collective workshops sessions, where I will be helping in defining the best technical and production practice to achieve any possible goal.