During Primavera Sound Festival 2015, in cooperation with Visyon, Adidas and Ogilvy, I collaborated to the concept and development of a stunning 4D installation, based on a Virtual Reality experience that mixed 360 filming, 3D modelling, sync´d vibration and wind and dedicated furniture design and production, with the aim of creating an immersive experience able to generate wow effect and engagement. Reactions of the users were caught on camera and shared on Social Media via a dedicated ipad app.