I collaborated alongside Framestore, Krow Communications and Visyon at the VR content production and management of the virtual reality roadshow for the launch of the brand new Fiat 500x. 

The show, which also featured content made alongside famous magician Dynamo, was hosted in squares of major Italian cities and in Fiat stores over 11 European countries. 

The show was a great success, gathering a huge attention over the 2 months roadshow period.